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Studies by the Global Wellness Institute have shown the wellness market to be a multi-trillion- dollar industry. This attests to how large the market has grown in recent years, but there are still misconceptions surrounding wellness. What does it truly consist of, and how can people get the most value out of the wellness market?

In a recent episode of the Serenbe Stories podcast, hosts were joined by institute CEO Susie Ellis and chief creative officer/executive director Nancy Davis. Throughout the conversation, Ellis and Davis explained the importance of sharing the institute’s research to enable consumers to live better, healthier lives and how it’s more than just face masks and skin routines.

Click here to listen to the full episode of Serenbe Stories on Buzzsprout.

For a related post on the podcast’s current biophilia themed season, click here.

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